Sweetpea Active: Bringing a founder’s vision to life
Project Type
Website Development
Branding
Consultancy
Brief:
Sweetpea Active was more than just a business idea, it was a passion project.
Born from the founder’s belief that truly reliable gymwear is hard to find, especially when balancing life as a working mum of three who loves the gym, the brand set out to solve a very real pain point.
Launching something so close to her heart meant finding the right partner, not just to design and build a website, but to shape the identity, messaging, and strategy from the ground up.
What I Did:
I was trusted with the whole journey. From brand messaging and visual guidelines to the eCommerce website, graphics, and initial marketing strategy, my role was part designer, part consultant, and part sounding board. Every decision, from colour choices to content tone, was made with the brand’s core values in mind: comfort, durability, and confidence for real women.
Results:
The outcome is more than a website launch. Sweetpea Active now has a brand identity and online presence that feels true to the founder’s vision, something she can proudly share with the world.
Being trusted to bring that vision to life was the biggest win: turning a personal passion into a professional, polished brand ready to grow.
Working with Matkin Media was incredible from start to finish. We had a tight timeline to get the website live ready for the official launch of Sweetpea. Communication throughout was next level and nothing short of finishing all areas to a perfect standard. I have received so many comments on how professional the website looks and that's what Matkin Media is , professional! I can't wait to work with them again as Sweetpeas grows and further develops.
Nicole Morrison
Founder of Sweetpea Active