The Wellness Frame: Redefining Wellness with a Burst of Colour
Project Type
Branding
Logo Design
Brief:
The Wellness Frame wanted to break the cycle of wellness branding always looking calm, muted, and serious. Their mission was bigger: to show that looking after your body and mind can actually be fun. Pilates, nutrition, and mental health, all wrapped up in a brand that puts joy at the centre.
What I Did:
I injected colour, personality, and playfulness into the brand identity. A playful logo, uplifting palette, and modern typography gave the business a look that feels vibrant and full of life, a refreshing change from the “serene beige” wellness scene.
Results:
The final brand strikes the perfect balance: professional yet fun, approachable yet confident. It gives The Wellness Frame the standout presence they wanted, proving that wellness doesn’t have to be quiet and serious, it can be bright, joyful, and energising.
Alex has been an absolute dream to work with. From the moment I contacted her about my new health & wellness business plan she had so many creative ideas, helped me to come up with the perfect brand name and has really brought my vision to life with a logo that I absolutely love! I've just received my full brand kit and I'm so excited to share it. Thank you so much Alex!
Hannah Draboczy
Founder of The Wellness Frame